2018 First-Class Forever Stamp,Hot Wheels: HW40,2008
# 5328 - 2018 First-Class Forever Stamp - Hot Wheels: HW40 - 2008
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5328 - 2018 First-Class Forever Stamp - Hot Wheels: HW40 - 2008
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US #5328
2018 Bone Shaker – Hot Wheels
- One of 10 stamps honoring Hot Wheels’ 50th anniversary
Stamp Category: Commemorative
Set: Hot Wheels
Value: 50¢ First Class Mail Rate (Forever)
First Day of Issue: September 29, 2018
First Day City: Fort Worth, Texas
Quantity Issued: 100,000,000
Printed by: Banknote Corporation of America
Printing Method: Offset
Format: Panes of 20
Tagging: Phosphor, block tag
Why the stamp was issued: Issued in celebration of Hot Wheels’ 50th anniversary and the impact it’s had on the toy industry.
About the stamp designs: Pictures a photograph by Len Rizzi of the famous Bone Shaker Hot Wheels car on the classic bright orange track.
First Day City: The First Day of Issue was held at the Texas Motor Speedway in Fort Worth, Texas.
About the Hot Wheels set: The USPS issued 10 stamp designs celebrating the 50th anniversary of one of America’s best known and best loved toy brands – Hot Wheels. Each stamp pictures a different well-known Hot Wheels car zooming down the company’s iconic bright orange race track. The cars shown on the stamps are: Purple Passion, Rocket-Bye-Baby, Rigor Motor, Rodger Dodger, Mach Speeder, Twin Mill, Bone Shaker, HW40, Deora II, and Sharkruiser.
History the stamp represents: Ever since Hot Wheels produced its first toys, they have worked closely with car companies, basing designs on popular vehicles. But in 2008, they tried something new: car makers were invited to design their own Hot Wheels.
The special collaboration was used to mark the 40th anniversary of Hot Wheels. Six automakers participated and were tasked with creating designs that captured Hot Wheels’ credo of “Power, performance, and speed,” as well as their own brand’s values.
In addition to the six car companies, Hot Wheels designers were invited to submit designs for a seventh car in the Designers Challenge set. The winning design came from June Imai, a former Volkswagen and Honda designer. Imai’s satin green design with blue windows had “a little bit of everything… American, Italian, classic, modern.” Named the HW40, it featured a sleek, classic design with a modern twist that was a fitting tribute to Hot Wheels’ 40th anniversary. It has since been produced several times for new series.
The HW40 and the Designers Challenge marked a special moment in Hot Wheels history. It honored the spirit of collaboration and brought together toy and automobile manufacturers through their love of fast cars and forward-thinking design.
US #5328
2018 Bone Shaker – Hot Wheels
- One of 10 stamps honoring Hot Wheels’ 50th anniversary
Stamp Category: Commemorative
Set: Hot Wheels
Value: 50¢ First Class Mail Rate (Forever)
First Day of Issue: September 29, 2018
First Day City: Fort Worth, Texas
Quantity Issued: 100,000,000
Printed by: Banknote Corporation of America
Printing Method: Offset
Format: Panes of 20
Tagging: Phosphor, block tag
Why the stamp was issued: Issued in celebration of Hot Wheels’ 50th anniversary and the impact it’s had on the toy industry.
About the stamp designs: Pictures a photograph by Len Rizzi of the famous Bone Shaker Hot Wheels car on the classic bright orange track.
First Day City: The First Day of Issue was held at the Texas Motor Speedway in Fort Worth, Texas.
About the Hot Wheels set: The USPS issued 10 stamp designs celebrating the 50th anniversary of one of America’s best known and best loved toy brands – Hot Wheels. Each stamp pictures a different well-known Hot Wheels car zooming down the company’s iconic bright orange race track. The cars shown on the stamps are: Purple Passion, Rocket-Bye-Baby, Rigor Motor, Rodger Dodger, Mach Speeder, Twin Mill, Bone Shaker, HW40, Deora II, and Sharkruiser.
History the stamp represents: Ever since Hot Wheels produced its first toys, they have worked closely with car companies, basing designs on popular vehicles. But in 2008, they tried something new: car makers were invited to design their own Hot Wheels.
The special collaboration was used to mark the 40th anniversary of Hot Wheels. Six automakers participated and were tasked with creating designs that captured Hot Wheels’ credo of “Power, performance, and speed,” as well as their own brand’s values.
In addition to the six car companies, Hot Wheels designers were invited to submit designs for a seventh car in the Designers Challenge set. The winning design came from June Imai, a former Volkswagen and Honda designer. Imai’s satin green design with blue windows had “a little bit of everything… American, Italian, classic, modern.” Named the HW40, it featured a sleek, classic design with a modern twist that was a fitting tribute to Hot Wheels’ 40th anniversary. It has since been produced several times for new series.
The HW40 and the Designers Challenge marked a special moment in Hot Wheels history. It honored the spirit of collaboration and brought together toy and automobile manufacturers through their love of fast cars and forward-thinking design.