2018 50¢ Hot Wheels: HW40 (2008)
Value: 50¢ 1-ounce First-Class Rate (Forever)
Issue Date: September 29, 2018
First Day City: Fort Worth, TX
Type of Stamp: Definitive
Printed by: Banknote Corporation of America
Printing Method: Offset
Format: Pane of 20
Quantity Printed: 100,000,000
Ever since Hot Wheels produced its first toys, they have worked closely with car companies, basing designs on popular vehicles. But in 2008, they tried something new: car makers were invited to design their own Hot Wheels.
The special collaboration was used to mark the 40th anniversary of Hot Wheels. Six automakers participated and were tasked with creating designs that captured Hot Wheels' cred of "Power, peformance, and speed," as well as their own brand's values.
In addition to the six car companies, Hot Wheels designers were invited to submit designs for a seventh car in the Designers Challenge set. The winning design came from Jun Imai, a former Volkswagen and Honda designer. Imai's satin green design with blue windows had "a little bit of everything... American, Italian, classic, modern." Named the HW40, it featured a sleek, classic design with a modern twist that was a fitting tribute to Hot Wheels' 40th anniversary. It has since been produced seveal times for new series.
The HW40 and the Designers Challenge marked a special moment in Hot Wheels history. It honored the spirit of collaboration and brought together toy and automobile manufacturers through their love of fast cars and forward-thinking design.