# 3502s - 2001 34c American Illustrator Norman Rockwell
Norman Rockwell
34¢ American Illustrators
City: New York, NY
Quantity: 125,000,000
Printed by: Avery Dennison Security Printing
Printing Method: Photogravure
Perforations: Serpentine die cut 11.25
Color: Multicolored
The Saturday Evening Post
According to the Post’s official history, it has a neat connection to Benjamin Franklin! In 1728, Franklin had the idea to create The Pennsylvania Gazette magazine. However, before he had a chance to begin work on the paper, his partner, Samuel Keimer, stole the name and idea. Luckily for Franklin, the paper failed within a year, and he and Hugh Meredith took over production in 1729.
Under Franklin’s leadership, the Gazette became one of the most influential newspapers in the American colonies. By 1748, he had experienced enough success with his various business ventures to retire. The Gazette continued on without him until 1800, but Franklin’s print shop where it was produced remained open.
Twenty years later, Samuel Atkinson was running the shop when Charles Alexander submitted an idea. He wanted to print a popular poem about a blind girl in the city who set type by hand. The poem was so popular, he managed to find 200 people who would subscribe to the poem. Based on that interest, he suggested to Atkinson that they start a newspaper.
Curtis was also one of the first publishers to realize that advertising, rather than the price paid by customers, was the future in funding the paper. He was diligent in only including wholesome, honest advertisements from reputable ad agencies, which earned the loyalty of his readers.
Lorimer is also credited for the Post’s famous colorful covers. He personally picked the covers, which became one of the most talked-about aspects of the magazine. Over the years, the Post featured covers by Andrew Wyeth, JC Leyendecker, and George Hughes. Of course, the most famous cover artist was Norman Rockwell, who worked on his first Post cover in 1916 and would produce a total of 321 covers during his 47-year relationship with the publication.
By 1960, the Post reached its peak circulation of 6 million readers. However, the rise in popularity of television and an increased number of magazines provided lots of competition. Readership declined and the Post closed in 1969. It was revived in 1971 as a quarterly publication and is still in publication today.
Norman Rockwell
34¢ American Illustrators
City: New York, NY
Quantity: 125,000,000
Printed by: Avery Dennison Security Printing
Printing Method: Photogravure
Perforations: Serpentine die cut 11.25
Color: Multicolored
The Saturday Evening Post
According to the Post’s official history, it has a neat connection to Benjamin Franklin! In 1728, Franklin had the idea to create The Pennsylvania Gazette magazine. However, before he had a chance to begin work on the paper, his partner, Samuel Keimer, stole the name and idea. Luckily for Franklin, the paper failed within a year, and he and Hugh Meredith took over production in 1729.
Under Franklin’s leadership, the Gazette became one of the most influential newspapers in the American colonies. By 1748, he had experienced enough success with his various business ventures to retire. The Gazette continued on without him until 1800, but Franklin’s print shop where it was produced remained open.
Twenty years later, Samuel Atkinson was running the shop when Charles Alexander submitted an idea. He wanted to print a popular poem about a blind girl in the city who set type by hand. The poem was so popular, he managed to find 200 people who would subscribe to the poem. Based on that interest, he suggested to Atkinson that they start a newspaper.
Curtis was also one of the first publishers to realize that advertising, rather than the price paid by customers, was the future in funding the paper. He was diligent in only including wholesome, honest advertisements from reputable ad agencies, which earned the loyalty of his readers.
Lorimer is also credited for the Post’s famous colorful covers. He personally picked the covers, which became one of the most talked-about aspects of the magazine. Over the years, the Post featured covers by Andrew Wyeth, JC Leyendecker, and George Hughes. Of course, the most famous cover artist was Norman Rockwell, who worked on his first Post cover in 1916 and would produce a total of 321 covers during his 47-year relationship with the publication.
By 1960, the Post reached its peak circulation of 6 million readers. However, the rise in popularity of television and an increased number of magazines provided lots of competition. Readership declined and the Post closed in 1969. It was revived in 1971 as a quarterly publication and is still in publication today.