# 3188i - 1999 33c Celebrate the Century - 1960s: Barbie Doll
US #3188i
1999 Barbie Doll – Celebrate the Century (1960s)
• Part of the seventh sheet in the Celebrate the Century stamp series issued from 1998-2000
• Commemorates the introduction and rise of Barbie dolls
• Includes text on the back with historical details
Stamp Category: Commemorative
Series: Celebrate the Century
Value: 33¢ First Class Mail Rate
First Day of Issue: September 17, 1999
First Day City: Green Bay, Wisconsin
Quantity Issued: 120,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.5
Tagging: Block tagging
Why the stamp was issued: To honor the popularity and impact of Mattel’s famous Barbie doll.
About the stamp design: Pictures a photograph by Robert McClintock. Includes the following text on the back: “Introduced by Mattel in March 1959, the Barbie doll caused a sensation by providing young girls a teenage fashion doll with a large and stylish wardrobe. By 1963, sales had reached 5 million dolls and 25 million fashions.”
First Day City: The First Day of Issue Ceremony was held at the Brown County Exposition Center in Green Bay, across the street from Lambeau Field, home of the Green Bay Packers football team.
About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.
History the stamp represents: Ruth Handler noticed that many of the dolls available for her daughter, Barbara, were modeled after infants. Inspired by her daughter’s fascination with cut-out adult paper dolls, Handler decided to create a toy which would allow young girls to experiment with other adult roles.
Handler’s husband, Elliot, was a founder of Mattel, Inc. Ruth suggested to her husband that Mattel make a three-dimensional doll that would be called “Barbie,” after their daughter. Barbie was introduced at the American International Toy Fair in 1959. Buyers weren’t impressed with the toy, but little girls were. Mattel was so buried in orders from retailers that it took several years before supply caught up with demand.
The very first Barbie is 11½ inches tall, and wears a black and white striped swimsuit, high-heeled shoes, and gold-colored hoop earrings. This first doll, known to collectors as #1, is extremely valuable.
Yves Saint Laurent, Christian Dior, Perry Ellis, and Oscar de la Renta have designed outfits for Barbie during her 40 years. Originally a teenage fashion model, Barbie has taken on the roles of dentist, firefighter, astronaut, and presidential candidate. At the height of their popularity, 1.5 million Barbie dolls were sold each week in more than 140 countries – that’s two dolls sold each second!
US #3188i
1999 Barbie Doll – Celebrate the Century (1960s)
• Part of the seventh sheet in the Celebrate the Century stamp series issued from 1998-2000
• Commemorates the introduction and rise of Barbie dolls
• Includes text on the back with historical details
Stamp Category: Commemorative
Series: Celebrate the Century
Value: 33¢ First Class Mail Rate
First Day of Issue: September 17, 1999
First Day City: Green Bay, Wisconsin
Quantity Issued: 120,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.5
Tagging: Block tagging
Why the stamp was issued: To honor the popularity and impact of Mattel’s famous Barbie doll.
About the stamp design: Pictures a photograph by Robert McClintock. Includes the following text on the back: “Introduced by Mattel in March 1959, the Barbie doll caused a sensation by providing young girls a teenage fashion doll with a large and stylish wardrobe. By 1963, sales had reached 5 million dolls and 25 million fashions.”
First Day City: The First Day of Issue Ceremony was held at the Brown County Exposition Center in Green Bay, across the street from Lambeau Field, home of the Green Bay Packers football team.
About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.
History the stamp represents: Ruth Handler noticed that many of the dolls available for her daughter, Barbara, were modeled after infants. Inspired by her daughter’s fascination with cut-out adult paper dolls, Handler decided to create a toy which would allow young girls to experiment with other adult roles.
Handler’s husband, Elliot, was a founder of Mattel, Inc. Ruth suggested to her husband that Mattel make a three-dimensional doll that would be called “Barbie,” after their daughter. Barbie was introduced at the American International Toy Fair in 1959. Buyers weren’t impressed with the toy, but little girls were. Mattel was so buried in orders from retailers that it took several years before supply caught up with demand.
The very first Barbie is 11½ inches tall, and wears a black and white striped swimsuit, high-heeled shoes, and gold-colored hoop earrings. This first doll, known to collectors as #1, is extremely valuable.
Yves Saint Laurent, Christian Dior, Perry Ellis, and Oscar de la Renta have designed outfits for Barbie during her 40 years. Originally a teenage fashion model, Barbie has taken on the roles of dentist, firefighter, astronaut, and presidential candidate. At the height of their popularity, 1.5 million Barbie dolls were sold each week in more than 140 countries – that’s two dolls sold each second!