# 3186f - 1999 33c Celebrate the Century - 1940s: TV Entertains America
US #3186f
1999 TV Entertains America – Celebrate the Century (1940s)
• Part of the fifth sheet in the Celebrate the Century stamp series issued from 1998-2000
• Honors the introduction of television to the entertainment industry
• Includes text on the back with historical details
Stamp Category: Commemorative
Series: Celebrate the Century
Value: 32¢ First Class Mail Rate
First Day of Issue: February 18, 1999
First Day City: Dobbins Air Force Base, Georgia
Quantity Issued: 188,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.5
Tagging: Block Tagging
Why the stamp was issued: To commemorate the proliferation of home television sets in America and the impact they had on culture and history.
About the stamp design: Pictures a painting by Howard Koslow of a woman being filmed on a television set. Includes the following text on the back: “Commercial television formally began July 1, 1941, and by the end of 1949 more than three million American homes had sets. Many early programs, including dramas, variety shows, news shows, and comedies, were adapted from popular radio programs.”
First Day City: The First Day of Issue Ceremony was held at the Dobbins Air Force Base Fuel Cell Hangar in Georgia.
About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.
History the stamp represents: When RCA displayed television for the first time at the New York World’s Fair in 1939, visitors were amazed. The new medium had been many years in the making, and audiences long anticipated the day when they could own a TV. But the restrictions of World War II slowed television’s growth, and sets weren’t made readily available to Americans until about 1946.
Postwar prosperity and the new consumer culture contributed to the rapid integration of television into American life. After more than a decade of economic turmoil, Americans were regaining confidence in the country’s economy, and the time was right to introduce this new technology. The pent-up demand that existed as a result of depression and war-time restrictions benefited companies that sold televisions, as well as those who advertised their products on TV.
Television programs popular in the 1940s included Ed Sullivan’s “Toast of the Town,” “Faraway Hills,” the first TV soap opera, “The Texaco Star Theater,” starring Milton Berle, and “The Howdy Doody Show,” with “Buffalo Bob” Smith and his freckle-faced marionette Howdy Doddy. Delighted young fans all over America knew when Buffalo Bob asked, “What time is it?” – that it was “Howdy Doody time!”
US #3186f
1999 TV Entertains America – Celebrate the Century (1940s)
• Part of the fifth sheet in the Celebrate the Century stamp series issued from 1998-2000
• Honors the introduction of television to the entertainment industry
• Includes text on the back with historical details
Stamp Category: Commemorative
Series: Celebrate the Century
Value: 32¢ First Class Mail Rate
First Day of Issue: February 18, 1999
First Day City: Dobbins Air Force Base, Georgia
Quantity Issued: 188,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.5
Tagging: Block Tagging
Why the stamp was issued: To commemorate the proliferation of home television sets in America and the impact they had on culture and history.
About the stamp design: Pictures a painting by Howard Koslow of a woman being filmed on a television set. Includes the following text on the back: “Commercial television formally began July 1, 1941, and by the end of 1949 more than three million American homes had sets. Many early programs, including dramas, variety shows, news shows, and comedies, were adapted from popular radio programs.”
First Day City: The First Day of Issue Ceremony was held at the Dobbins Air Force Base Fuel Cell Hangar in Georgia.
About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.
History the stamp represents: When RCA displayed television for the first time at the New York World’s Fair in 1939, visitors were amazed. The new medium had been many years in the making, and audiences long anticipated the day when they could own a TV. But the restrictions of World War II slowed television’s growth, and sets weren’t made readily available to Americans until about 1946.
Postwar prosperity and the new consumer culture contributed to the rapid integration of television into American life. After more than a decade of economic turmoil, Americans were regaining confidence in the country’s economy, and the time was right to introduce this new technology. The pent-up demand that existed as a result of depression and war-time restrictions benefited companies that sold televisions, as well as those who advertised their products on TV.
Television programs popular in the 1940s included Ed Sullivan’s “Toast of the Town,” “Faraway Hills,” the first TV soap opera, “The Texaco Star Theater,” starring Milton Berle, and “The Howdy Doody Show,” with “Buffalo Bob” Smith and his freckle-faced marionette Howdy Doddy. Delighted young fans all over America knew when Buffalo Bob asked, “What time is it?” – that it was “Howdy Doody time!”