32¢ Breast Cancer Awareness
Issue Date: June 15, 1996
City: Washington, DC
Printed By: Ashton-Potter (USA) Ltd
Printing Method: Lithographed
In 1996, the Postal Service joined a four-month public service campaign to raise awareness of breast cancer. Placed on sale nationwide, the Breast Cancer Awareness stamp was issued in conjunction with ‘96 National Race for the Cure®.
Breast cancer is the most common form of cancer in women. More than 184,000 women are diagnosed with the disease yearly. With education and awareness, however, breast cancer is no longer the death sentence it once was. Today, routine self-exams and regular mammograms give women a greater chance of detecting breast cancer early, when it is most treatable.
The photograph on the front of this cover was created by Robin Glazer, art director of the Creative Center for Women with Cancer and a survivor of breast cancer. As with many survivors of cancer, Robin said her experience was a transforming one, giving her a new appreciation of life and helping her realize the potential she had within herself. She chose to use butterflies because to her they are “very feminine and very free, and they symbolize transformation.” Painted different colors, they represent four different women, conveying the concept that although they are similar, they are also very different.