1999 33c Celebrate the Century,1970s: America Smiles
# 3189m - 1999 33c Celebrate the Century - 1970s: America Smiles
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3189m - 1999 33c Celebrate the Century - 1970s: America Smiles
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Fleetwood First Day Cover
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US #3189m
1999 American Smiles – Celebrate the Century (1970s)
• Part of the eighth sheet in the Celebrate the Century stamp series issued from 1998-2000
• Commemorates the classic yellow and black smiley face
• Includes text on the back with historical details
Stamp Category: Commemorative
Series: Celebrate the Century
Value: 33¢ First Class Mail Rate
First Day of Issue: November 18, 1999
First Day City: New York, New York
Quantity Issued: 90,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.5
Tagging: Block tagging
Why the stamp was issued: Recalls the rise in popularity of the simple, yet cheery yellow smiley face.
About the stamp design: Pictures a painting by Kazuhiko Sano. Includes the following text on the back: “During the 1970s, the yellow smiley face became an omnipresent symbol of happiness and good cheer. This perky design appealed to all ages and appeared on everything from buttons and cookie jars to neckties and sleeping bags.”
First Day City: The First Day of Issue Ceremony was held at the Postage Stamp Mega-Event at the Jacob K. Javits Convention Center in New York City.
About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.
History the stamp represents: By the 1970s, the smiley face had become a symbol of goodwill. Like the peace symbol of the 1960s, the smiley face remains a sign of the time in which it was popularized – yet it continues to find new fans.
World Smile Corporation is located in Worcester, Massachusetts. The founder of that corporation, Harvey Ball, claims to be the creator of the very first smiley face in 1963. A business requested he produce an item that would increase morale among employees. The smiley face was made into pins and distributed to workers. The pins were a hit, so more were made and handed out. The reverse of one of the original smiley face pins reads: “The Smile insurance companies Worcester Mutual, Gurantee Mutual, State Mutual of America.” According to the World Smile Corporation, the estimated value of that pin is $1,200.
Since its creation, the simple message of the smiley face has become international. It has been featured extensively on clothing and jewelry. Companies have even used it in advertising and marketing campaigns. Because the smiley face has become so commercialized in recent years, Ball initiated World Smile Day in 1999 to restore the symbol’s original message.
US #3189m
1999 American Smiles – Celebrate the Century (1970s)
• Part of the eighth sheet in the Celebrate the Century stamp series issued from 1998-2000
• Commemorates the classic yellow and black smiley face
• Includes text on the back with historical details
Stamp Category: Commemorative
Series: Celebrate the Century
Value: 33¢ First Class Mail Rate
First Day of Issue: November 18, 1999
First Day City: New York, New York
Quantity Issued: 90,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.5
Tagging: Block tagging
Why the stamp was issued: Recalls the rise in popularity of the simple, yet cheery yellow smiley face.
About the stamp design: Pictures a painting by Kazuhiko Sano. Includes the following text on the back: “During the 1970s, the yellow smiley face became an omnipresent symbol of happiness and good cheer. This perky design appealed to all ages and appeared on everything from buttons and cookie jars to neckties and sleeping bags.”
First Day City: The First Day of Issue Ceremony was held at the Postage Stamp Mega-Event at the Jacob K. Javits Convention Center in New York City.
About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.
History the stamp represents: By the 1970s, the smiley face had become a symbol of goodwill. Like the peace symbol of the 1960s, the smiley face remains a sign of the time in which it was popularized – yet it continues to find new fans.
World Smile Corporation is located in Worcester, Massachusetts. The founder of that corporation, Harvey Ball, claims to be the creator of the very first smiley face in 1963. A business requested he produce an item that would increase morale among employees. The smiley face was made into pins and distributed to workers. The pins were a hit, so more were made and handed out. The reverse of one of the original smiley face pins reads: “The Smile insurance companies Worcester Mutual, Gurantee Mutual, State Mutual of America.” According to the World Smile Corporation, the estimated value of that pin is $1,200.
Since its creation, the simple message of the smiley face has become international. It has been featured extensively on clothing and jewelry. Companies have even used it in advertising and marketing campaigns. Because the smiley face has become so commercialized in recent years, Ball initiated World Smile Day in 1999 to restore the symbol’s original message.