1999 33c Celebrate the Century,1970s: VCRs

# 3189h - 1999 33c Celebrate the Century - 1970s: VCRs

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US #3189h
1999 VCRs Transform Entertainment – Celebrate the Century (1970s)

• Part of the eighth sheet in the Celebrate the Century stamp series issued from 1998-2000
• Commemorates the introduction of VCRs
• Includes text on the back with historical details

Stamp Category: Commemorative
Series: Celebrate the Century
Value: 33¢ First Class Mail Rate
First Day of Issue: November 18, 1999
First Day City: New York, New York
Quantity Issued: 90,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.5
Tagging: Block tagging

Why the stamp was issued: Recalls the important technological innovation that allowed Americans to watch movies and record TV programs for later viewing.

About the stamp design: Pictures artwork by Kazuhiko. Includes the following text on the back: “Videocassette recorders (VCRs) for home use took off with the introduction of Betamax and Video Home System (VHS) machines in the mid-1970s. VCR users can watch movies at home and record TV programs for later viewing.”

First Day City: The First Day of Issue Ceremony was held at the Postage Stamp Mega-Event at the Jacob K. Javits Convention Center in New York City.

About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.

History the stamp represents: A revolution in home technology occurred in the 1970s, when video cassette recorders (VCRs) appeared on the market. The first machines were expensive, and mostly purchased by those interested in electronic gadgets. Early manufacturers recognized ease of use as the key to making a recorder that would sell. Many American, European, and Japanese companies competed to be the first to bring the affordable VCR to the public.

Fortunes were lost in the attempts to invent the home VCR. One of the first models, called Cartrivision, was sold by Sears and Roebuck. An estimated $80 million was lost in the production of this machine alone.

The Dutch company, Philips, introduced its recorder in 1972. At first, it was sold to professional users only. By 1974, the machines became available for personal use. Although Philips’ VCR was expensive, consumers bought it because it was practical for home use.

Japanese manufacturers Sony and JVC soon put their models on the market. In 1975, Sony introduced the Betamax format VCR, which sold for over $2,000. The Beta format was soon replaced by JVC’s VHS format, which is still used. The research completed during the 1970s laid the technical foundation for the inexpensive, easy-to-use machines of later days.

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US #3189h
1999 VCRs Transform Entertainment – Celebrate the Century (1970s)

• Part of the eighth sheet in the Celebrate the Century stamp series issued from 1998-2000
• Commemorates the introduction of VCRs
• Includes text on the back with historical details

Stamp Category: Commemorative
Series: Celebrate the Century
Value: 33¢ First Class Mail Rate
First Day of Issue: November 18, 1999
First Day City: New York, New York
Quantity Issued: 90,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.5
Tagging: Block tagging

Why the stamp was issued: Recalls the important technological innovation that allowed Americans to watch movies and record TV programs for later viewing.

About the stamp design: Pictures artwork by Kazuhiko. Includes the following text on the back: “Videocassette recorders (VCRs) for home use took off with the introduction of Betamax and Video Home System (VHS) machines in the mid-1970s. VCR users can watch movies at home and record TV programs for later viewing.”

First Day City: The First Day of Issue Ceremony was held at the Postage Stamp Mega-Event at the Jacob K. Javits Convention Center in New York City.

About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.

History the stamp represents: A revolution in home technology occurred in the 1970s, when video cassette recorders (VCRs) appeared on the market. The first machines were expensive, and mostly purchased by those interested in electronic gadgets. Early manufacturers recognized ease of use as the key to making a recorder that would sell. Many American, European, and Japanese companies competed to be the first to bring the affordable VCR to the public.

Fortunes were lost in the attempts to invent the home VCR. One of the first models, called Cartrivision, was sold by Sears and Roebuck. An estimated $80 million was lost in the production of this machine alone.

The Dutch company, Philips, introduced its recorder in 1972. At first, it was sold to professional users only. By 1974, the machines became available for personal use. Although Philips’ VCR was expensive, consumers bought it because it was practical for home use.

Japanese manufacturers Sony and JVC soon put their models on the market. In 1975, Sony introduced the Betamax format VCR, which sold for over $2,000. The Beta format was soon replaced by JVC’s VHS format, which is still used. The research completed during the 1970s laid the technical foundation for the inexpensive, easy-to-use machines of later days.