# 3187l - 1999 33c Celebrate the Century - 1950s: "I Love Lucy"
US #3187l
1999 “I Love Lucy” – Celebrate the Century (1950s)
• Part of the sixth sheet in the Celebrate the Century stamp series issued from 1998-2000
• Commemorates one of the most popular TV shows in history
• Includes text on the back with historical details
Stamp Category: Commemorative
Series: Celebrate the Century
Value: 32¢ First Class Mail Rate
First Day of Issue: May 26, 1999
First Day City: Springfield, Massachusetts
Quantity Issued: 188,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.5
Tagging: Block Tagging
Why the stamp was issued: To honor “I Love Lucy” and the way it changed the future of TV forever.
About the stamp design: Pictures a photograph of Lucille Ball and Desi Arnaz. Includes the following text on the back: “‘Love Lucy’ (1951-1957) was one of the most popular shows in TV history. Lucille Ball starred as a zany housewife trying to break into show business. Her real-life husband, Desi Arnaz, co-starred as her bandleader husband.”
First Day City: The First Day of Issue Ceremony was held at the Civic Center in Springfield, Massachusetts, the hometown of Dr. Seuss.
About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.
History the stamp represents: After their marriage in 1940, Lucille Ball and Desi Arnaz decided they wanted to work on a project together. In 1951, the CBS television network gave them the go-ahead for a weekly show about a married couple.
In the “I Love Lucy” pilot, shot on March 2, 1951, the characters’ names were Lucy and Larry López. Once the series began, the names had been changed to Lucy and Ricky Ricardo. Desi’s character was a Cuban bandleader who worked in New York City, and Lucille played a madcap housewife who longed to be on stage. On April 23, Philip Morris agreed to sponsor the show.
The cast members rehearsed many hours a day to achieve the perfection they all desired. “I Love Lucy” first aired on October 15, 1951, and was among TV’s top ten. It became number one during its first season, and held that position for most of its original run.
Lucy and Desi learned they were expecting a second child in 1952. At that time, an actress had never appeared on stage obviously pregnant. But rather than cancel the successful series, Lucy’s pregnancy was written into the show. Seven “pregnancy” episodes were filmed. Scripts were screened by a rabbi, priest, and minister, who also visited the set for dress rehearsals. Little Ricky’s arrival in 1953 was one of TV’s most memorable events.
US #3187l
1999 “I Love Lucy” – Celebrate the Century (1950s)
• Part of the sixth sheet in the Celebrate the Century stamp series issued from 1998-2000
• Commemorates one of the most popular TV shows in history
• Includes text on the back with historical details
Stamp Category: Commemorative
Series: Celebrate the Century
Value: 32¢ First Class Mail Rate
First Day of Issue: May 26, 1999
First Day City: Springfield, Massachusetts
Quantity Issued: 188,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.5
Tagging: Block Tagging
Why the stamp was issued: To honor “I Love Lucy” and the way it changed the future of TV forever.
About the stamp design: Pictures a photograph of Lucille Ball and Desi Arnaz. Includes the following text on the back: “‘Love Lucy’ (1951-1957) was one of the most popular shows in TV history. Lucille Ball starred as a zany housewife trying to break into show business. Her real-life husband, Desi Arnaz, co-starred as her bandleader husband.”
First Day City: The First Day of Issue Ceremony was held at the Civic Center in Springfield, Massachusetts, the hometown of Dr. Seuss.
About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.
History the stamp represents: After their marriage in 1940, Lucille Ball and Desi Arnaz decided they wanted to work on a project together. In 1951, the CBS television network gave them the go-ahead for a weekly show about a married couple.
In the “I Love Lucy” pilot, shot on March 2, 1951, the characters’ names were Lucy and Larry López. Once the series began, the names had been changed to Lucy and Ricky Ricardo. Desi’s character was a Cuban bandleader who worked in New York City, and Lucille played a madcap housewife who longed to be on stage. On April 23, Philip Morris agreed to sponsor the show.
The cast members rehearsed many hours a day to achieve the perfection they all desired. “I Love Lucy” first aired on October 15, 1951, and was among TV’s top ten. It became number one during its first season, and held that position for most of its original run.
Lucy and Desi learned they were expecting a second child in 1952. At that time, an actress had never appeared on stage obviously pregnant. But rather than cancel the successful series, Lucy’s pregnancy was written into the show. Seven “pregnancy” episodes were filmed. Scripts were screened by a rabbi, priest, and minister, who also visited the set for dress rehearsals. Little Ricky’s arrival in 1953 was one of TV’s most memorable events.