# 3185g - 1998 32c Celebrate the Century - 1930s: Household conveniences
US #3185g
1998 Household Conveniences – Celebrate the Century (1930s)
• Part of the fourth sheet in the Celebrate the Century stamp series issued from 1998-2000
• Honors the advances in household appliances in the 1930s
• Includes text on the back with historical details
Stamp Category: Commemorative
Series: Celebrate the Century
Value: 32¢ First Class Mail Rate
First Day of Issue: September 10, 1998
First Day City: Cleveland, Ohio
Quantity Issued: 188,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.6
Tagging: Block Tagging
Why the stamp was issued: To commemorate the many technological advances that improved the day-to-day lives of Americans from the 1930s on.
About the stamp design: Pictures a photograph of a Sunbeam Mixmaster circa 1935. Includes the following text on the back “Showing faith in new technology, household purchases focused on electric mixers, refrigerators, pop-up toasters, vacuum cleaners, and irons. The 1930s also saw the spread of sliced bread and packaged frozen foods.”
First Day City: The First Day of Issue Ceremony was held at the foot of Cleveland, Ohio’s Terminal Tower Building at Tower City Center. When it first opened in June 1930, the 52-story building was among the tallest buildings in the world and was the tallest west of New York City for 40 years.
About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.
History the stamp represents: The household kitchen was revolutionized during the 1930s. Everything from toasters to coffee makers, waffle irons to mixers, were updated and modernized. As America’s ever-growing standard of living increased, so did its need for timesaving devices.
As the housewares industry made and merchandised more and more appliances for the home, it fulfilled the needs of a buying public less dependent on its own labor. Americans craved more leisure time, and the items they purchased for the home provided this. The Great Depression stifled new product development for a time, but by 1936, inventors were again hard at work.
One product introduced during the 1930s was Sunbeam Corporation’s “Mixmaster,” which is pictured on this US postage stamp. Introduced in 1931, the mixer was mounted on a heavy metal base, and came with a juicer attachment and two stainless steel bowls. The Mixmaster was the first such appliance to be sold for under $20.
The Mixmaster quickly became a popular item. In its first year, 60,000 were sold, and by 1936, sales had reached 300,000. An assortment of attachments for the appliance was offered, including a meat grinder, salad shredder and slicer, potato peeler, and can opener.
US #3185g
1998 Household Conveniences – Celebrate the Century (1930s)
• Part of the fourth sheet in the Celebrate the Century stamp series issued from 1998-2000
• Honors the advances in household appliances in the 1930s
• Includes text on the back with historical details
Stamp Category: Commemorative
Series: Celebrate the Century
Value: 32¢ First Class Mail Rate
First Day of Issue: September 10, 1998
First Day City: Cleveland, Ohio
Quantity Issued: 188,000,000
Printed by: Ashton Potter (USA) Ltd.
Printing Method: Offset, Intaglio
Format: Panes of 15
Perforations: 11.6
Tagging: Block Tagging
Why the stamp was issued: To commemorate the many technological advances that improved the day-to-day lives of Americans from the 1930s on.
About the stamp design: Pictures a photograph of a Sunbeam Mixmaster circa 1935. Includes the following text on the back “Showing faith in new technology, household purchases focused on electric mixers, refrigerators, pop-up toasters, vacuum cleaners, and irons. The 1930s also saw the spread of sliced bread and packaged frozen foods.”
First Day City: The First Day of Issue Ceremony was held at the foot of Cleveland, Ohio’s Terminal Tower Building at Tower City Center. When it first opened in June 1930, the 52-story building was among the tallest buildings in the world and was the tallest west of New York City for 40 years.
About the Celebrate the Century series: The USPS launched the Celebrate the Century series in 1998 to mark the end of the 20th century and herald the arrival of the 21st. The series includes 10 sheets of 15 stamps (150 in total), with each honoring important moments from a different decade (1900s, 10s, 20s, 30s, 40s, 50s, 60s, 70s, 80s, and 90s). At the time of completion, it was the longest and most ambitious commemorative stamp series in US history.
History the stamp represents: The household kitchen was revolutionized during the 1930s. Everything from toasters to coffee makers, waffle irons to mixers, were updated and modernized. As America’s ever-growing standard of living increased, so did its need for timesaving devices.
As the housewares industry made and merchandised more and more appliances for the home, it fulfilled the needs of a buying public less dependent on its own labor. Americans craved more leisure time, and the items they purchased for the home provided this. The Great Depression stifled new product development for a time, but by 1936, inventors were again hard at work.
One product introduced during the 1930s was Sunbeam Corporation’s “Mixmaster,” which is pictured on this US postage stamp. Introduced in 1931, the mixer was mounted on a heavy metal base, and came with a juicer attachment and two stainless steel bowls. The Mixmaster was the first such appliance to be sold for under $20.
The Mixmaster quickly became a popular item. In its first year, 60,000 were sold, and by 1936, sales had reached 300,000. An assortment of attachments for the appliance was offered, including a meat grinder, salad shredder and slicer, potato peeler, and can opener.