1990 15c Beach Umbrella, bklt pane of 10

U.S. #2443
15¢ Umbrella
Booklet Stamp

Issue Date: February 3, 1990
City: Sarasota, FL
Quantity: 15,763,800
Printed By: Bureau of Engraving and Printing
Printing Method: Photogravure
Perforations: 11
Color: Multicolored

In 1988, the Citizens' Stamp Advisory Committee was looking for a way to give stamp users an alternative to the usual U.S. flag and the unknown Americans pictured on postage. Their solution was a colorful new series of "mini-scapes." These bright, cheerful designs pictured generic landscapes and vignettes of familiar objects and scenes. The first stamp in this series, which pictured a red and yellow beach umbrella, was also the first postcard-rate stamp to be issued only in booklet form for use by vacationers.