# 2440 - 1990 25c Love Series: Love Birds
US #2440
1990 Love Birds
- Ninth stamp in Love Series
- First Love stamp to be printed in special size
- First stamp printed by US Bank Note Company
Stamp Category: Commemorative
Set: Love stamps
Value: 25 ¢ First Class Mail rate
First Day of Issue: January 18, 1990
First Day City: Romance, Arkansas
Quantity Issued: 928,000,000
Printed by: United States Bank Note Company
Printing Method: Gravure
Format: Panes of 50 from printing cylinders of 300
Perforations: 12.5 X 13
Why the stamp was issued: The stamp was issued in time for sending Valentine’s Day mail.
About the stamp design: The Love Birds stamp shows two blue birds facing each other above a heart and green garland. The design was made by Jayne Hertko. Her cut paper design was inspired by Pennsylvania folk art.
This stamp was printed in a special size between definitive and commemorative sizes. This size was first used for the 1988 Christmas stamps.
About the printing process: These stamps were the first produced by the United States Bank Note Company (USBNC). They were printed at the former Jeffries Banknote Company after USBNC acquired the firm.
The company used a new perforation gauge of 12.5 by 13. The perforating machine was capable of perforating two rows of stamps at a time.
First Day City: The First Day of Issue ceremony took place at the Romance Church of Christ in Romance, Arkansas. The town had a population of just 75 people when the stamp was issued, but its post office receives many requests for postmarking valentines and wedding invitations.
Unusual fact about this stamp: The Love Birds stamp had originally been scheduled for release in 1989, but it was postponed for a year. This may have been because this was the first stamp printed by USBNC, and there may have been some kinks that had to be worked out.
About the Love Series: Based on the popularity of Christmas stamps, the USPS issued its first Love stamp in 1973. It wasn’t intended to be the start of a series, and, in fact, it wasn’t until 1982 that another Love stamp was issued. Love-themed stamps were issued sporadically over the next few years. The USPS stated that they weren’t intended just for Valentine’s Day mail, but also for weddings, birthdays, anniversaries, and other special occasions.
In 1987, the USPS officially declared it a series, and new Love stamps have been issued nearly every year since. Love stamps are on sale longer than most commemorative stamps and are usually printed in greater quantities. They have sometimes been known to go back to press for additional printings if demand is sufficient.
History the stamp represents: Jayne Hertko was a graduate student at Yale University’s Department of Graphic Design when she created the design for the Love Birds stamp. Her professor, Bradbury Thompson, had designed stamps in the past and got permission from the Citizens’ Stamp Advisory Committee to have his students submit ideas for Love and Christmas stamps. Hertko’s sketch was chosen for this stamp.
Hertko chose Lovebirds as the subject of her design. This small parrot is native to Africa. These birds mate for life and are often found sitting together as pairs. They are popular pets and are known to be social and affectionate.
US #2440
1990 Love Birds
- Ninth stamp in Love Series
- First Love stamp to be printed in special size
- First stamp printed by US Bank Note Company
Stamp Category: Commemorative
Set: Love stamps
Value: 25 ¢ First Class Mail rate
First Day of Issue: January 18, 1990
First Day City: Romance, Arkansas
Quantity Issued: 928,000,000
Printed by: United States Bank Note Company
Printing Method: Gravure
Format: Panes of 50 from printing cylinders of 300
Perforations: 12.5 X 13
Why the stamp was issued: The stamp was issued in time for sending Valentine’s Day mail.
About the stamp design: The Love Birds stamp shows two blue birds facing each other above a heart and green garland. The design was made by Jayne Hertko. Her cut paper design was inspired by Pennsylvania folk art.
This stamp was printed in a special size between definitive and commemorative sizes. This size was first used for the 1988 Christmas stamps.
About the printing process: These stamps were the first produced by the United States Bank Note Company (USBNC). They were printed at the former Jeffries Banknote Company after USBNC acquired the firm.
The company used a new perforation gauge of 12.5 by 13. The perforating machine was capable of perforating two rows of stamps at a time.
First Day City: The First Day of Issue ceremony took place at the Romance Church of Christ in Romance, Arkansas. The town had a population of just 75 people when the stamp was issued, but its post office receives many requests for postmarking valentines and wedding invitations.
Unusual fact about this stamp: The Love Birds stamp had originally been scheduled for release in 1989, but it was postponed for a year. This may have been because this was the first stamp printed by USBNC, and there may have been some kinks that had to be worked out.
About the Love Series: Based on the popularity of Christmas stamps, the USPS issued its first Love stamp in 1973. It wasn’t intended to be the start of a series, and, in fact, it wasn’t until 1982 that another Love stamp was issued. Love-themed stamps were issued sporadically over the next few years. The USPS stated that they weren’t intended just for Valentine’s Day mail, but also for weddings, birthdays, anniversaries, and other special occasions.
In 1987, the USPS officially declared it a series, and new Love stamps have been issued nearly every year since. Love stamps are on sale longer than most commemorative stamps and are usually printed in greater quantities. They have sometimes been known to go back to press for additional printings if demand is sufficient.
History the stamp represents: Jayne Hertko was a graduate student at Yale University’s Department of Graphic Design when she created the design for the Love Birds stamp. Her professor, Bradbury Thompson, had designed stamps in the past and got permission from the Citizens’ Stamp Advisory Committee to have his students submit ideas for Love and Christmas stamps. Hertko’s sketch was chosen for this stamp.
Hertko chose Lovebirds as the subject of her design. This small parrot is native to Africa. These birds mate for life and are often found sitting together as pairs. They are popular pets and are known to be social and affectionate.